Tuesday, December 20, 2011

no one can be forced to delight the Customers. Because, great service is a choice and the individual has to decide!

Harvey Mackay and his friend were waiting in line for a ride at the airport. When a cab pulled up, the first thing Harvey noticed was that the taxi was polished to a bright shine. Smartly dressed in a white shirt, black tie, and freshly pressed black slacks, the cab driver jumped out and rounded the car to open the back passenger door for Harvey. He handed him a laminated card and said:
"I'm Wally, your driver. While I'm loading your bags in the trunk I'd like you to read my mission statement."
Totally surprised, Harvey read the card. It said:
Wally's Mission Statement:
·         To get my customers to their destination in the quickest, safest and cheapest way possible in a friendly environment.
This blew Harvey away. Especially when he noticed that the inside of the cab matched the outside, spotlessly clean! As he slid behind the wheel, Wally said, "Would you like a cup of coffee? I have a thermos of regular and one of decaf."
Harvey said jokingly, "No, I'd prefer a soft drink."
Wally smiled and said, "No problem. I have a cooler up front with regular and Diet Coke, water and orange juice."
Almost stuttering, Harvey said, "I'll take a Diet Coke."
Handing him his drink, Wally said, "If you'd like something to read, I have The Wall Street Journal, Time, Sports Illustrated and USA Today."
As they were pulling away, Wally handed Harvey another laminated card. "These are the stations I get and the music they play, if you'd like to listen to the radio."
And as if that weren't enough, Wally told Harvey that he had the air-conditioning on and asked if the temperature was comfortable for him. Then he advised Harvey of the best route to his destination for that time of day.
"Tell me, Wally," amazed Harvey asked the driver, "have you always served customers like this?"
Wally smiled into the rearview mirror. "No, not always. In fact, it's only been in the last two years. My first five years driving, I spent most of my time complaining like all the rest of the cabbies do. Then I heard the personal growth guru, Wayne Dyer, on the radio one day. He had just written a book called 'You'll See It When You Believe It'. Dyer said that if you get up in the morning expecting to have a bad day, you'll rarely disappoint yourself. He said, 'Stop complaining! Differentiate yourself from your competition. Don't be a duck. Be an Eagle. Ducks quack and complain. Eagles soar above the crowd.'"
"That hit me right between the eyes," said Wally. "Dyer was really talking about me. I was always quacking and complaining, so I decided to change my attitude and become an Eagle. I looked around at the other cabs and their drivers. The cabs were dirty, the drivers were unfriendly, and the customers were unhappy. So I decided to make some changes. I put in a few at a time. When my customers responded well, I did more. And be sure, the rewards were far better than anticipated!"
That left our Harvey Mackay – literally dumbfound!

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